Advantages of direct marketing programs include the ability to
specify a target audience and the ability to measure the
program's effectiveness. Because effectiveness is such
an important factor, many marketing professionals
incorporate a "call to action" in their direct
mail pieces such as "Call us...", "Email
us..." "Visit..." "Register..."
etc. But what is the effectiveness if the recipient
doesn't even open the mail piece?
By using promotional products and unique packaging, break
through the mailbox clutter and ensures that your
marketing piece DOES get opened.
After reviewing your goals and objectives, we will go to work to find a
unique way of presenting your message to your prospects.
Using "bulky" mailers creates curiosity, and
when the recipient keeps a piece of your mailer, your
message lingers. Let us help you add impact to your
direct marketing programs.
Call us at (616) 774-2323 or
Contact Us today to discover how we can create a powerful
promotional program for you.